Meta Ad Mastery | Premium Course Syllabus by DigiSankalp

About the Course

Build skills from the ground up.

A structured learning path covering Meta advertising fundamentals, account and tracking infrastructure, campaign planning, lead generation and e-commerce implementation, performance analysis, optimization, troubleshooting and scaling.

Rohit Chaurasiya, founder and CEO of DigiSankalp, speaking at a podium

Rohit ChaurasiyaFounder & CEO, DigiSankalp

Meet Your Trainer · Rohit Chaurasiya

Learn from the real world.

Rohit Chaurasiya · Meta Ads Specialist | Performance Marketing Expert | Founder & CEO, DigiSankalp

I'm Rohit Chaurasiya. With 5 years of industry experience in Meta Ads and performance marketing, I specialize in building, managing, and optimizing advertising campaigns focused on measurable business outcomes.

I hold a B.Tech degree and lead DigiSankalp, a digital marketing agency where I work on real-world marketing challenges, campaign strategy, lead generation, and performance optimization.

Throughout my professional journey, I have managed ₹3.5 Crore in total advertising spend, gaining hands-on experience in audience targeting, budget allocation, campaign scaling, and performance analysis.

5 YearsIndustry Experience

₹3.5 CrTotal Ad Spend Managed

B.TechEducational Background

PracticalIndustry-Driven Learning

My training philosophy goes beyond theory. I focus on practical, industry-driven learning that helps participants plan campaigns, make data-driven decisions, optimize performance, and apply Meta Ads strategies to real business scenarios.

My MissionTo bridge the gap between learning Meta Ads and implementing result-oriented advertising strategies in the real world.

Explore the Syllabus ↗View Advanced Module

A practical learning path built around strategy, execution, analysis and optimization.

MODULE 0101

Meta Ecosystem & Advertising Foundation

Introduction to Digital Marketing
History of Facebook & Meta
Understanding the Meta Ecosystem
Facebook Account vs. Facebook Page
Organic Marketing vs. Paid Marketing
Introduction to Advertising & Meta Ads
Meta Ads Placements and Advertising Objectives
User Behaviour & Interest-Based Marketing
Meta Ads vs. Google Ads
Three Pillars of Advertising: Audience, Creative & Offer
Mindset of a Successful Advertiser
Student Assignments & Business-Based Practice

MODULE 0202

Building Your Meta Advertising Infrastructure

Understanding Meta Advertising Infrastructure
Facebook Page Creation & Setup
Instagram Professional Account Creation
Meta Business Portfolio Setup
Ad Account Creation & Configuration
Meta Pixel Creation
Assigning Ad Accounts & Pixel Integration
Website Pixel Installation (Custom Website & WordPress)
Introduction to Events & Conversion Tracking
Connecting Facebook Page & Instagram
User Management & People Access
Partner Access & Permissions
Business Portfolio Access Case Study
Practical Assignment: Complete Meta Advertising Infrastructure Setup

MODULE 0303

Meta Ads Campaign Fundamentals

3.1

Meta Ads Manager

Introduction to Meta Ads ManagerImportance of Ads ManagerCampaign ManagementAudience TargetingBudget ManagementAd Creative ManagementPerformance Tracking and MetricsHow to Access Meta Ads ManagerAccess Through Meta Business SuiteDirect Access to Ads ManagerDashboard Structure: Campaign, Ad Set and Ad Levels.

3.2

Buying Types

Introduction to Buying TypesAuction Buying TypeHow the Auction System WorksHow Meta Selects the Winning AdWhen to Use AuctionReservation Buying TypeWhen to Use ReservationAuction vs. ReservationBuying Type Selection and Practical Use Cases.

3.3

Campaign Objectives

Introduction to Campaign ObjectivesAwareness ObjectiveTraffic ObjectiveEngagement ObjectiveLeads ObjectiveApp Promotion ObjectiveSales ObjectiveWhen to Use Each ObjectiveWhich Objective to Choose for Different Business GoalsWhatsApp, Calls, Messenger and Instagram Direct ObjectivesDifference Between Traffic, Engagement and LeadsCampaign Objective Selection Framework.

3.4

Campaign Budget & Optimization

Introduction to Campaign BudgetCampaign Budget Optimization (CBO)Ad Set Budget Optimization (ABO)CBO vs. ABOWhen to Use CBO and ABOCampaign StructureA/B TestingTesting Audiences, Creatives, Placements and Landing PagesLimitations of A/B TestingBid Strategies: Highest Volume, Cost Per Result Goal, Bid CapBudget Types: Daily Budget, Lifetime BudgetBudget SchedulingCampaign Schedule vs. Budget ScheduleAd Set Spend LimitsBudget and Optimization Decision Guide.

3.5

Advantage+ Features

Introduction to Advantage+ and Meta AI AutomationAdvantage+ Campaign BudgetAdvantage+ AudienceAdvantage+ PlacementsAdvantage+ CreativeAdvantage+ OptimizationAdvantage+ Features and Their FunctionsWhen to Keep Advantage+ ONWhen to Keep Advantage+ OFFAdvantage+ Settings for Testing and ScalingManual Control vs. AutomationPractical Decision Guide for Advantage+ Features.

3.6

Audience Targeting

Introduction to Audience TargetingLocation TargetingDemographic TargetingAge TargetingGender TargetingLanguage TargetingDetailed TargetingAudience Selection GuideCommon Audience Targeting MistakesAudience Targeting Best PracticesAudience Selection for Campaign Goals.

3.7

Placements

Introduction to Ad PlacementsDevice and Operating System TargetingMeta Advertising PlatformsPlacement ControlsDifferent Types of Ad PlacementsAdvantage+ PlacementsManual PlacementsAdvantage+ vs. Manual PlacementsCommon Placement MistakesPlacement Best PracticesPlacement Selection for Different Campaigns.

3.8

Campaign Score & Optimization Tips

Introduction to Campaign ScoreImportance of Campaign ScoreHow Meta Calculates the Opportunity ScoreUnderstanding the Opportunity Score (0–100)Meta's Campaign RecommendationsRecommendations Related to Budget, Audience, Placements, Creative, Pixel and Conversion TrackingShould You Follow Every Meta Recommendation?Practical Examples of Campaign RecommendationsCommon Optimization MistakesCampaign Optimization Best PracticesProfessional Campaign Optimization Workflow.

3.9

Event Manager & Conversion Tracking

Introduction to Meta Event ManagerUnderstanding EventsStandard EventsTesting EventsEvent Testing ChecklistCreating Events Using the Event Setup ToolCustom ConversionsWhen to Use Custom ConversionsCustom Conversion ExamplesEvent Manager SettingsCommon Conversion Tracking ProblemsTracking Troubleshooting ChecklistIntroduction to Conversion API (CAPI)Meta Pixel vs. Conversion APIConversion Tracking Best PracticesEvent Manager and Conversion Tracking Workflow.

3.10

Audience Types & Audience Strategy

Introduction to AudiencesSaved AudienceCustom AudienceLookalike AudienceAdvantage+ AudienceAudience Funnel StrategyAudience Selection FrameworkComparison of Different Audience TypesCommon Audience Targeting MistakesAudience Strategy Best PracticesSelecting Audiences for Different Campaign Goals.

MODULE 0404

Meta Ads Live Implementation (Lead Generation Campaigns)

4.1

Awareness Campaign

Brand AwarenessNew Audience IntroductionLocal Business VisibilityEvent/Workshop Promotion

4.2

Traffic Campaign

Website TrafficLanding Page VisitorsBlog ReadersWhatsApp Group JoinTelegram Group JoinYouTube TrafficWorkshop Registration Page

4.3

Engagement Campaign

WhatsApp ConversationsPhone CallsWorkshop EnquiriesPost EngagementInstagram FollowerFacebook Page Growth

4.4

Lead Generation Campaign

Instant Form LeadsWebsite Form LeadsWorkshop RegistrationBusiness Enquiries

MODULE 0505

Performance Analysis & Optimization

5.1

Metric Dictionary

5.2

Campaign-wise Metrics Journey

5.3

Campaign Diagnosis & Optimization Framework

Common diagnosis patterns

5.4

Real-world Case Studies

5.5

Nine Objectives, Nine Metric Sets

5.6

Performance Benchmarks

5.7

Campaign Monitoring SOP

MODULE 0606

Campaign Optimization & Performance Scaling

6.1

Creative Optimization

What Is Creative Optimization?What Gets OptimizedWhy It MattersCreative FatigueCreative Refresh StrategyWhat You Can RefreshWhen to RefreshCreative RotationHook OptimizationAd Copy OptimizationCTA OptimizationExamplesWinning vs. Losing CreativeCreative LifecycleCreative Optimization Best Practices.

6.2

Audience Optimization

What Is Audience Optimization?Audience SaturationAudience FatigueAudience ExpansionAudience ExclusionCommon ExclusionsAudience Refresh StrategyWhen to RefreshAudience Optimization Best Practices.

6.3

Placement Optimization

Automatic vs. Manual PlacementPlatform OptimizationDevice OptimizationPlacement Optimization StrategyPlacement ExclusionPlacement Best Practices.

6.4

Campaign Structure Optimization

Pause RulesDuplicate StrategyBudget ReallocationCampaign Consolidation & Structure CleanupConsolidation BenefitsCleanup Checklist.

6.5

Campaign Scaling Strategies

Budget ScalingBudget Reduction StrategyAudience ScalingCreative ScalingSafe Scaling FrameworkScaling Mistakes.

6.6

Campaign Troubleshooting

Learning LimitedAd FatigueAudience Saturation IssuesTracking IssuesLanding Page IssuesRoot Cause Analysis FrameworkProfessional Troubleshooting Workflow.

6.7

Campaign Audit & Optimization Framework

Campaign Audit ChecklistProfessional Decision FrameworkOptimization WorkflowBest PracticesFinal Campaign ReviewProfessional Optimization Flow.

6.8

Andromeda AI — Meta's New Ads Retrieval Engine

Before AndromedaAfter AndromedaWhat Changed for Advertisers.